Privacy Policy

Data Controller Information

Upgradix LLC is the data controller responsible for your personal data. We are a limited liability company registered in Ireland with registration number HBR314488, located at Talbot Street 174, Cork T54 8624, Munster, Ireland.

Data We Collect

The data we collect depends on how you interact with our website and services. We collect information that you provide directly to us, as well as information automatically collected through your use of our services.

Information You Provide

• Contact Information: Name, email address, phone number, and mailing address when you contact us or sign up for our services
• Communication Data: Messages, inquiries, and feedback you send to us through our contact forms or email
• Service Preferences: Information about your fitness goals, budget preferences, and areas where you seek advice
• Account Information: If you create an account, we collect login credentials and profile information

Automatically Collected Information

• Usage Data: Pages visited, time spent on our site, click patterns, and navigation paths
• Device Information: Browser type, operating system, device type, and screen resolution
• Technical Data: IP address, cookies, and similar tracking technologies
• Referral Information: Information about how you found our website

How We Use Your Information

We use your personal data for various purposes based on different legal grounds under GDPR. Here's how we use your information and the legal basis for each use:

Service Provision (Contract Performance)

• Provide personalized fitness finance advice and recommendations
• Respond to your inquiries and provide customer support
• Process and fulfill service requests
• Communicate about your account and our services

Legitimate Business Interests

• Improve and optimize our website and services
• Analyze usage patterns to enhance user experience
• Conduct research to develop new services and features
• Protect against fraud and ensure website security

Legal Compliance

• Comply with legal obligations under EU and Irish law
• Respond to legal requests and court orders
• Maintain records as required by applicable regulations

Consent-Based Processing

• Send marketing communications (only with your explicit consent)
• Use cookies for analytics and personalization (as detailed in our Cookie Policy)
• Share testimonials or case studies (with your permission)

Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following limited circumstances:

• Service Providers: Trusted third-party companies that help us operate our website and provide services (e.g., hosting providers, email services)
• Legal Requirements: When required by law, court order, or to protect our rights and safety
• Business Transfers: In connection with a merger, acquisition, or sale of assets (with appropriate data protection measures)
• Consent: When you explicitly consent to sharing your information

Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this privacy policy, unless a longer retention period is required by law. Our data retention practices include:

• Contact Inquiries: We retain inquiry data for 3 years to provide ongoing support and improve our services
• Service Data: Active service-related data is retained for the duration of our relationship plus 7 years for legal and tax purposes
• Marketing Data: Marketing consent and communication data is retained until you withdraw consent or 5 years of inactivity
• Technical Data: Website analytics and technical logs are typically retained for 2 years

Your Rights

Under the General Data Protection Regulation (GDPR) and Irish data protection law, you have several rights regarding your personal data:

• Right of Access: Request a copy of the personal data we hold about you
• Right to Rectification: Request correction of inaccurate or incomplete personal data
• Right to Erasure: Request deletion of your personal data in certain circumstances
• Right to Restrict Processing: Request limitation of how we process your data
• Right to Data Portability: Receive your data in a structured, machine-readable format
• Right to Object: Object to processing based on legitimate interests or for marketing purposes
• Right to Withdraw Consent: Withdraw consent for processing based on consent (without affecting lawfulness of prior processing)

To exercise any of these rights, please contact us using the contact information provided below. We will respond to your request within one month, though this may be extended in complex cases.

Data Security

We implement appropriate technical and organizational measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include encryption, secure servers, access controls, and regular security assessments. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

International Data Transfers

As we primarily serve clients within the European Union and operate from Ireland, most data processing occurs within the EU. If we need to transfer data outside the EU, we ensure appropriate safeguards are in place, such as adequacy decisions, Standard Contractual Clauses, or other approved mechanisms under GDPR.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience and analyze website usage. For detailed information about our use of cookies, including how to manage your cookie preferences, please see our Cookie Policy.

Children's Privacy

Our services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal data from a child under 16, we will take steps to delete such information promptly.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date. For significant changes, we may provide additional notice through email or prominent website notifications.

Contact Us

If you have any questions about this Privacy Policy, want to exercise your rights, or have concerns about how we handle your personal data, please contact us:

Supervisory Authority

If you believe we have not handled your personal data in accordance with this Privacy Policy or applicable data protection laws, you have the right to lodge a complaint with the Irish Data Protection Commission (DPC) or your local supervisory authority.